TEACH: iAM High School — The high school for innovation in advertising and media

Sep 23

They have just signed their first client, the National Black Programming Consortium, and will work with them on a campaign for the new TV program on PBS, DC Met: Life Inside School Reform. — PSFK

educationcreativitytheory & practiceinnovation

Matthias Brendler www.matthiasbrendler.com

TEACH: iAM High School — The high school for innovation in advertising and media

2024

The River, a lobby experience for the newest building for the world’s largest bank located in Glasgow Scotland

Challenge
How to celebrate this, the first technology hub bringing together technology teams from across the UK under one roof?

Solution
Created an art installation, a virtual water feature comprising mosaic of 112 various sized e-cycled LCD’s arranged in the form of the river Clyde playing procedural water animations driven by realtime weather data from 10 tech hubs around the world

2023

Comprehensive workplace experience design for Pfizer’s new global HQ in Hudson Yards

Challenges
• Coordinate, manage, brand promote a workplace iPhone app
that integrates over a dozen discrete technologies in a single pane of glass enabling colleague collaboration, communication and content at the new workplace of the world’s largest pharmaceutical company

Create new content experiences across 800,000 sqft, 11 floors, 12 unique spaces, and 9 discrete digital canvases that integrate with the existing CMS

Creative insight + inspiration
Distill 3 objectives: bring people together in productive + delightful ways, filter mass information to maximize usability, and promote well-being

2018-2022

NBA HQ

MLB Flagship Retail

Financial Firm

Financial Firm

Financial Firm

Pharmaceutical Company

TEACH: iAM High School — The high school for innovation in advertising and media

LANGUAGE: Alphabet Flashcards

INTERFACE: Facial Expressions Play Sounds

2024

The River, a lobby experience for the newest building for the world’s largest bank located in Glasgow Scotland

ChallengeHow to celebrate this, the first technology hub bringing together technology teams from across the UK under one roof?

SolutionCreated an art installation, a virtual water feature comprising mosaic of 112 various sized e-cycled LCD’s arranged in the form of the river Clyde playing procedural water animations driven by realtime weather data from 10 tech hubs around the world

2023

Comprehensive workplace experience design for Pfizer’s new global HQ in Hudson Yards

Challenges• Coordinate, manage, brand promote a workplace iPhone app that integrates over a dozen discrete technologies in a single pane of glass enabling colleague collaboration, communication and content at the new workplace of the world’s largest pharmaceutical company

Create new content experiences across 800,000 sqft, 11 floors, 12 unique spaces, and 9 discrete digital canvases that integrate with the existing CMS

Creative insight + inspirationDistill 3 objectives: bring people together in productive + delightful ways, filter mass information to maximize usability, and promote well-being

2018-2022

NBA HQ

MLB Flagship Retail

Financial Firm

Financial Firm

Financial Firm

Pharmaceutical Company

Challenge
How to celebrate this, the first technology hub bringing together technology teams from across the UK under one roof?

Solution
Created an art installation, a virtual water feature comprising mosaic of 112 various sized e-cycled LCD’s arranged in the form of the river Clyde playing procedural water animations driven by realtime weather data from 10 tech hubs around the world

Challenges
• Coordinate, manage, brand promote a workplace iPhone app
that integrates over a dozen discrete technologies in a single pane of glass enabling colleague collaboration, communication and content at the new workplace of the world’s largest pharmaceutical company

Creative insight + inspiration
Distill 3 objectives: bring people together in productive + delightful ways, filter mass information to maximize usability, and promote well-being