Teen Girls Text Nearly 1.5X As Teen Boys

Teen Girls Text Nearly 1.5X As Teen Boys

Teens sure do love their texting. New data from Nielsen proves it.

According to an analysis of 65,000+ mobile subscribers’ phone bills, U.S. teens have tripled their data usage. In the third quarter of 2011, teens aged 13-17 averaged 320 MB of data per month. This number has increased 256% over the last year, and not surprisingly teens are are consuming data faster than any other age group. But when it comes to data usage, boys are consuming 382 MB per month while girls only use 266 MB. This is not the case when it comes to texting.

StreetScooter: A Short-Range Electric Vehicle for $7,000

BeinToo — a community marketplace where proficiency in discovering + using Apps earns members virtual currency called “Bedollars".

(via With New Toys, Lego Hopes To Build Girls Market : NPR)

Bradley Wieners, executive editor at Bloomberg Businessweek magazine, got the scoop on the new girls’ toys, which will hit store shelves this January. He toldMorning Edition’s Steve Inskeep that Lego took an anthropological approach when designing the new girl Legos.

The company embedded researchers with families around the world, to shadow girls and boys and watch how they play. Based on this research, it came up with Lego Friends, a line that features five characters with back stories similar to those of the wildly popular American Girl dolls.

"This is the most significant strategic launch we’ve done in a decade," Lego CEO Jorgen Knudstorp told Wieners, in an article on the new line of toys. “We want to reach the other 50 percent of the world’s children."

The researchers found that girls do not like the iconic, chunky Lego minifigure. So the company designed a new one that’s slightly bigger than the traditional 1 1/2-inch figure, to make it easier for girls to put hairbrushes and handbags in the minifigures’ hands.

Another thing learned from the researchers was that while boys and girls both love to build, boys build in a linear fashion, assembling the kits from start to finish and not stopping until the toy looks like what’s on the cover of the box.

In contrast, girls like to stop along the way, and start role-playing while they are building. So, Wieners says, Lego bagged the girls’ toys differently, so they can begin playing before finishing the whole model.

Vision Scientists Demonstrate Innovative Learning Method

New research suggests it may be possible to learn high-performance tasks with little or no conscious effort via nsf.gov

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BIG IDEA What if Occupy Wall ST was to focus 100% on getting Consumer Protection Agency up + running by pressuring congress to confirm the nominee for director?

Lego Timeline — 1932-2008

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