GM : LED GLOBAL INNOVATION PROJECT
Lead and co-authored 120 page book, designed all information graphics as well as the process for this 12 months global innovation project. Researched and convened co-creation of 32 future-ready sustainable business opportunities to help GM prepare itself for redefining the relationship between people and mobility in the emerging megacities of 2030.
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MITI: SCALEABLE WEB APPLICATION, ALL NEWS ON 1 PAGE
Created an intuitive online dashboard that makes it fun to discover patterns in the complexity of news streams. 6 visual tools help users find connections in the overwhelming flow of news data. Designed the first version to be ready to be used on multitouch screens and localized for other emerging markets.
DISCOVERY CHANNEL : STORYTELLING
Wrote + directed 'upfront' + on-air content package (tri-lingual) for Discovery HD TV to drive South America affiliate sales.
PRINT MAGAZINE: STORYTELLING
One of several articles I was asked to write for Print Magazine. “Mother Tongue”, is my 1st feature article. It explores the international collaboration, genesis and genius behind the world's first Language museum located in São Paulo, Brazil.
AMERICAN SCHOOL OF RIO : educational innovation
Created the MUSEON 2.0, The Center for “LEARNING BY DESIGN” at the American School.
Part of a Conceived, promoted, created and implemented a community-focused design strategy and creation of discovery-based learning products + spaces resulting in increased enrollment and the
1st waiting list in 30 years.
FIRST FLIGHT TRAINING DESIGN
Business process design, repositioning, Branding for aviation CRM consultancy Designed new brand identity and repositioned company to focus on growth in corporate executive training. Redesigned business process implemented via SalesForce.
PLAYLAB BRASIL® : LEARNING BY DESIGN FIRST FLIGHT TRAINING DESIGN
Founder of educational design initiative developing products, content and spaces focused on discovery-based, multiple literacy and flipped-classroom learning. Creating 2-way learning experiences for students + teachers through technologies like intuitive multi-touch-screens and analog learning products like the Discovery Learning System ® + the MuseOn®.
triumph lingerie : advertising
Created a single Brazilian Valentine’s Day Lingerie advertisingcampaign that led to other campaings for 12 new products.
JENNA JAMESON: BRAND REINVENTION
Created new brand purchased by Playboy Enterprises 3 months after launch.
MOVIE MOBZ : LONGTAIL BRAND CREATION + NAMING
Created naming, brand, user interface, and promotion for the 1st social network that empowers moviegoers to determine what film they want to watch, on which screen, and at what time — launched at Cannes Film Festival.
MILEHIGH : BRAND MANIFESTO
Led to contracts with premium retail buyers: Henry Bendel, Galleries Lafayette, and W Hotels to an unknown brand via a sophisticated unisex approach to sensuality.