UX Designer who creates content + desigNS consumer experienceS that build and strengthen brands FROM Fortune 100s TO pioneering startups.
EXPERIENCE, CONTENT + SYSTEM
PRODUCT CONCEPT, UX /UI DESIGN AND DEVELOPMENT:
PLAYLAB IS HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS. CREATED IT AS A LEARNING WORKSHOP METHODOLOGY FOCUSED ON 3 STEPS: PROBLEMATIZING, PROTOTYPING AND PRESENTING CREATIVE SOLUTIONS. I ALSO UTILIZE A WIDE VARIETY OF LOW TECH AS WELL AS HIGH TECH MATERIALS, TOOLS AND CONTENT.
EXPERIENCE
UX + VISUAL DESIGN: MOBILE AND BI PAAS FOR REALTIME END-TO-END LOGISTICS MANAGEMENT
CONTENT
STRATEGY + STORYTELLING:
WROTE AND DIRECTED FILM FOR CHRISTIE DIGITAL TO SHOWCASE THEIR PREEMINENCE IN CINEMA PROJECTION SYSTEMS. EMBODYING THE CHANGE ROCKING THE BRAZILIAN FILM BUSINESS ITSELF, HEROES AND MONSTERS CHASE, HEADING TOWARD AN UNSEEN ENEMY. TECHNOLOGICAL CHANGE IS EVERY THEATER OWNERS GREATEST CHALLENGE. THIS FILM TARGETED BRAZILIAN EXHIBITORS UNDERSCORE THE URGENCY TO PREPARE FOR A FUTURE THAT HAS ALREADY ARRIVED.
SYSTEMS + CONTENT
GLOBAL PROJECT LEAD: GM SUSTAINABLE URBAN MOBILITY
TO “MOVE THE NEEDLE” …can be hard, especially with multinationals like GM, but it started by getting my team of 15 multidisciplinary designers a seat at the table with the GM CEO, LatAm. Our presentation resulted in GM changing its strategic focus from selling automobiles to providing urban mobility solutions. / CHECKOUT SUM2030
EXPERIENCE
STRATEGY + UX LEAD: E-COMMERCE CIRCULAR ECONOMY MARKETPLACE (POSITIONING, BRAND NARRATIVE, UX, CREATIVE DIRECTION, IN-BOUND SOCIAL MULTI-CHANNEL MARKETING)
experience
CONCEPT, UX / UI DESIGN: GAMIFIED ANNUAL REPORT FOR LARGEST TELECOM IN LATAM
SYSTEMS + EXPERIENCE
PRODUCT, UX, UI AND VISUAL DESIGN:
WEB DATA JOURNALISM PAAS: ALL BRAZILIAN ONLINE NEWS ON A SINGLE PAGE, ENABLING ANYONE TO FIND CONNECTIONS AND DRAW INSIGHT FROM VISUALIZING + COMPARING NEWS AS DATA
CONTENT + BRANDING
ON AIR FILM SHORT: WRITING + DIRECTING
EXPERIENCE, SYSTEMS, CONTENT + BRANDING
CONCEPT, ARCHITECTURE, CONTENT, CURATION, UX/UI DESIGN: LEARNING CONTENT, SPACES + SYSTEMS: CONCEPT, DESIGN, PRODUCTION, ITERATIVE IMPROVEMENT
SYSTEMS + CONTENT
GLOBAL PROJECT LEAD: GM SUSTAINABLE URBAN MOBILITY, A GLOBAL INNOVATION PROJECT FOR GM, DESIGNED PROCESS OF RESEARCH AND CO-CREATION CULMINATING IN A 160 PAGE BOOK
EXPERIENCE, SYSTEM + CONTENT
PRODUCT CONCEPT, UX /UI DESIGN, CONTENT + DEVELOPMENT:
HANDS-ON DESIGN THINKING FOR K-12 SCHOOLS
CONTENT
WRITER + CONTENT EDITOR:
FOR INTERNATIONAL PUBLICATIONS LIKE PRINT MAGAZINE, PEARSON EDUCATION + TASCHEN
BRANDING
SOCIAL CINEMA BRANDING : CREATION, VISUAL IDENTITY SYSTEM, WEBSITE, PRINT
BRAND, SYSTEM + EXPERIENCE
BRANDING : POSITIONING, VISUAL IDENTITY SYSTEM, BUSINESS DESIGN (BPO + ERP)
BRANDING
DISRUPTIVE RE-BRANDING : STRATEGY, DESIGN, PHOTOGRAPHY PRODUCTION
BRANDING
LINGERIE ADVERTISING:DESIGN, ART/PHOTOGRAPHY DIRECTION
CONTENT
LECTURE: WHAT IS DESIGN?
PARSONS SCHOOL OF DESIGN LECTURE AT THE SAMSUNG ART + DESIGN INSTITUTE
BRANDING
MANIFESTO, MOTION GRAPHICS, PACKAGING: STRATEGY, CONCEPT, DESIGN, PHOTOGRAPHY
