HOMEY

Hands-onUX/UI designer-“maker” – designing the plan and bringing it to life is in my DNA. My expertise is applying User Experience + Design Thinking across design phases, strategic challenges, media and platforms. I specialize in empathic design processes via playful and content-centric experiences that attract, retain and grow audiences. I have a cross-media background and have led research, design and development of highly complex UX projects for clients ranging from Fortune 500s like GM, American Express and Morgan Stanley to pioneering startups.

CREATIVE TEAM LEADER who creates content + desigNS experienceS that build and strengthen brands FROM Fortune 100s TO pioneering startups.
SINCE 2018, BEEN GETTING TO DO THIS WITH TAD WHERE I GET TO MAKE CONTENT EXPERIENCES FOR THE BUILT ENVIRONMENT FOR DREAM CLIENTS…
DEFINING THE EDGE OF DIGITAL TRANSFORMATION. MOST EVERYTHING HERE LED ME TO THE WORK I DO NOW, PROCESS TO PRODUCT.

EXPERIENCE DESIGN, CONTENT AND PLAY FOR EDUCATION

EXPERIENCE DESIGN, CONTENT AND PLAY FOR INVESTOR RELATIONS

EXPERIENCE DESIGN + COMMUNICATION STRATEGY FOR TRANSPORTATION MANAGEMENT STARTUP

SIGN-UP

LOGGED-IN, MAIN TASK SCREEN

LOGGED-IN, MAIN TASK SCREEN

TOGGLE AVAILABILITY

GO TO LIST OF DELIVERIES AWAITING DRIVER

COMMUNICATION CENTER

EVENTS + ISSUES

SELECT NEXT DELIVERY

SELECT NEXT DELIVERY

AVAILABLE DELIVERIES LIST

AVAILABLE DELIVERIES LIST

SELECT ONE OR ALL AND CONFIRM TO START DELIVERY.

CLIENT BI AUTOMATICALLY UPDATED IN REAL-TIME WITH EACH DRIVER INPUT.

CONFIRM SELECTED DELIVERY

CONFIRM SELECTED DELIVERY

CLIENT BI AUTOMATICALLY UPDATED IN REAL-TIME WITH EACH DRIVER INPUT.

ROUTING APP PREFERENCES

ROUTING APP PREFERENCES

SELECT GPS APP FROM WAZE, GOOGLE MAPS, GARMIN OR TOMTOM.

DRIVER LOG INPUT

DRIVER LOG INPUT

DRIVER DOCUMENTS DELIVERY AS A CHECKIN, INPUTS RECIPIENT NAME, ID, PHOTOGRAPH OF DESTINATION AND ADDS ROUTE EVENT FLAGS AS NEEDED.

SYSTEM UPDATES THE CLIENT’S BI IN REAL-TIME.

DRIVER CAN THEN CONTINUE ON TO NEXT DELIVERY OR OPT TO TOGGLE “OFF” AVAILABILITY UNTIL READY RESUME.

ROUTE ISSUE FLAGGING

ROUTE ISSUE FLAGGING

ROUTE ISSUE FLAGS ARE SITUATIONS THAT ADVERSELY AFFECT DELIVERY AND ARE ACCESSIBLE ON THE MAIN TASK SCREEN.

ADDING SUCH DETAIL TO THE DELIVERY RECORD GIVES THE CLIENT’S CUSTOMER SERVICE REALTIME DELIVERY STATUS FOR KEEPING THEIR CUSTOMERS INFORMED.

MESSAGING SCREEN

MESSAGING SCREEN

LOGIN ERROR SCREEN

LOGIN ERROR SCREEN

PROMOTIONAL FILM FOR CINEMA PROJECTION SYSTEMS (WRITING + DIRECTING)

URBAN MOBILITY INNOVATION: INFORMATION GRAPHICS, INNOVATION STRATEGY AND PROCESS DESIGN

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E-COMMERCE BRAND STRATEGY + UX

VISUALIZING BIG DATA: PRODUCT DESIGN + UX — ENABLING COLLECTIVE INTELLIGENCE THROUGH PATTERN RECOGNITION, DISCOVERY AND SHARING

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ON-AIR PROMOTIONAL FILM (WRITING + DIRECTING)

ENVIRONMENTAL UX FOR EDUCATIONAL SPACES + LEARNING SYSTEMS

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EXPERIMENTAL USE OF DESIGN FOR K-12

WRITING ON DESIGN FOR INTERNATIONAL PUBLICATIONS

CREATING BRANDS

DESIGNING PROCESSES

REPOSITIONING + DISRUPTING BRANDS AND TABOOS

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ADVERTISING ART DIRECTION FOR WOMENS LINGERIE

GUEST LECTURER EXPLAINING DESIGN TO NON-ENGLISH SPEAKERS

BRANDING THAT SEDUCES

SYSTEMS + CONTENT