Look elsewhere
Don’t stare at your industry. Look in the opposite direction.
When I’m designing software, I try to draw from a variety of influences, including:
NATURE
Want to find colors and patterns and shapes that go well together? Stop looking at catalogs of print designs or stock photos — look at trees and flowers and insects and animals. Their designs have been perfected over millions of years. They have beauty and utility figured out by now.
Watches
At their most basic, they all do the same thing — tell time with just three components: a minute hand, an hour hand, and markers on the dial. It turns out there are thousands of variations to accomplish this simple task, so don’t tell me there are only a few ways to display photos in your app.
CARS
I love looking at well-designed dashboards, instrument clusters, door handles, switches, and buttons. There’s so much to learn about what feels right and what falls flat. Sounds are telling as well — the engine, the snick of a manual shift, the click of the turn signal, the confident thud of a door that closes snug and tight. Those are all design features.
CHAIRS
A chair is such a basic device, but it can take thousands of forms. What does it feel like to sit in a chair that is nailed together, versus one that is glued or joined? What does a cotton-webbing seat feel like compared with wicker? Arms at different heights — or no arms at all?
The details may be different in software, but the feelings are the same. Other companies may prefer a serious museum look, and there are plenty of products that resemble museum pieces. But if you want something that’s comfortable and welcoming, Basecamp’s going to be more your speed. It has a “come on in and get cozy,” living room feel, not a cold, modern, “don’t touch it or you’ll mess stuff up” vibe.
So figure out what objects and places inspire you and immerse yourself in them. Pay attention to those details. Then, instead of imitating competitors, you just might find your voice.