“As the curve matureD, the question became less about the technology itself and more about what could be built on top of it.”

“ Today’s S curve is one of the mobile internet, while the previous was the PC internet. In each case, as the curve matured, the question became less about the technology itself and more about what could be built on top of it. That’s where we are with the mobile internet, with things like ride-sharing, Instagram, Instacart, and other things we can do with our phones today.

The thing is, though, when we get to that point in the curve, people always start to say the platform is dead, and “What have you done for me lately,” Evans argues.

And these predictable evolutions and reactions belie the fact, he tells Fast Company, that “these things are not overnight revolutions. Yes, the iPhone launches and people can look at it and say this is amazing, but it has taken 10 years to get to the point that the majority of the population has got something like that….Most people think that you’ll have a fully autonomous…car in a 5-to-10-year view, but there’s a long time between the first such car being sold, and all cars that are sold being autonomous, and then a long time from all that to all cars on the road being autonomous.” ”